SiMRAN
End to end content management that enables ‘smart commerce’
SiMRAN is a software platform and distribution network built to optimise security, delivery and reporting. It provides a central hosting & servicing model for the content owners, supports the delivery of assets to promotional & commercial partners and then serves content direct to the consumer on behalf of the participating vendor, with real time reporting to all reciprocal partners within the value chain.

End to end
Artist to consumer
Transparency
Ingest, sales and delivery is tracked to the last byte and is available real-time to any authorised party
Certified reports
Externally audited royalty sales reports & simple reporting for collection societies & chart companies
Security
All content encrypted within the supply chain
Scale
Not adapted technology. Built for purpose 99.99% availability & billions of downloads
Real-time
Sales available real time & tracked to the last byte
Dynamic marketing
Variable wholesale & retail pricing, responding to real time data to support marketing initiatives
» Artist
SiMRAN re-establishes the trust between the artist and the content provider by tracking and reporting every transaction, securing the content asset and providing real time feedback on sales. Restores the focus and enhances the direct relationship between the artist and the consumer. Artists, whether independent or part of a label, can benefit from knowing exactly where the fans are and, enjoy advanced Web 2.0 profiling which will enrich the fanbase experience for them.
Benefits
- Distribution anywhere at any time with full variable pricing and value management maximum distribution, sales & income
- SiMRAN certified audit facility. Improves business efficiency, saves costs transparent royalty reporting
- Real time reports allow real time promotion & dynamic marketing market response
- Complete control over pricing by title by vendor by market time and price management to maximise real time activity & opportunity
» Record Label
SiMRAN re-empowers the Content Providers to control and track distribution, return to dynamic marketing, with variable pricing, strengthening their artist relationships through fiscal transparency and secure content delivery. Using SiMRAN is simple and straight forward. With a content manager interface designed to provide complete inventory control. Content providers using SiMRAN can support a rich retail environment, knowing that their asset can be seamlessly and securely tracked, controlled and reported on utilising an information management system that can handle billions of assets in any codec to any territory at any time.
Benefits:
- Distribution anywhere at any time with full variable pricing and value management increased sales, distribution and income
- Complete control over pricing by title by vendor by market increased marketing dynamics giving maximum artist and market values
- Real-time reporting. SiMRAN certified audit facility data warehouse and dynamic dashboard reduced audit & royalty statement costs
- Integration with in-house reporting systems ease of set up
- Content is encrypted from receipt to delivery artist assurance
- More content...More stores...compete with piracy reduction of piracy
- Lower entry costs for Vendors, no inventory risk...more money for marketing market growth
» Retailer
SiMRAN supports the creation of choice for the consumer, both of content and provider. The technology gap that has created the "one size fits all" approach has reduced choice and inhibited the growth of resellers/vendors.
SiMRAN re-empowers the basic opportunity to increase choice at all the value points to create a multichannel consumer experience quickly and cost effectively, bringing increased content, 24/7, on a pay as you sell basis. This reclaims the most powerful and economic business model the music industry has ever enjoyed. The scalability of SiMRAN addresses the most basic issues of reporting and security enabling resellers/vendors using SiMRAN to focus on marketing and supply of content to their customer, without the need to invest in storage, delivery and reporting.
Benefits:
- Dynamic marketing led distribution need to meet consumer demand
- Sales are on demand no inventory risk, FMCG income stream, delivering customer value
- Scale service delivering scale savings reduced infrastructure & delivery costs
- Integration via API...days not months ease of set up/market entry
- End to end platform unlimited content flow to customers
- Content all managed by SiMRAN and delivered to the consumer only end to end content management
- Intelligent one time meta data management system and validation meta data validation
» Consumer
SiMRAN provides the consumer with what they want, where they want it, when they want it downloaded or streamed. SiMRAN focuses on the importance of a rich retail experience, one that offers a more direct relationship between the artists and the consumer and can match the consumers value experience in entertainment. We believe that it is in the relationship between consumer and Artist that value is created.
Benefits:
- Artist engagement more content
- Variable pricing engine competitive retail pricing
- More stores, branded channels, peer recommendation discovery, choice & artist affinity
- Download & management tools increased content management